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Synopsis
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
Book Details
Published
November 1, 2008
Publisher
McGraw-Hill Companies, The
Format
Hardcover
ISBN
9780073376769