Business

From Barnes & Noble

Ultimate, indeed. In 2.5 million words, 700 illustrations, and 150 maps, this 2,200-page authoritative reference is designed to present the state of the art in business and management; from cutting-edge ideas and technological concepts to basic facts and figures. Whether you are an aspiring assistant or a job-absorbed CEO, Business: The Ultimate Resource enables you to sharpen your marketplace acumen. It contains over 150 original essays by the world's leading business writers, academics, consultants, and executives; biographies of key business thinkers and management pioneers; a comprehensive dictionary of management terms; and 400 practical checklists and actions lists. This is a book that means business.

From The Critics

From reading a balance sheet to resources on employee participation in management, it's packed with info.

BusinessWeek

Answers nearly any question about how to do business better....Worth a spot on any manager's shelf.

Entrepreneur<

Business sets the standard for being encyclopedic and authoritative. It's simply the best business reference ever.

Fast Company

Whether you're in search of a quick fix, deep thoughts, or definitions and data, this well-designed navigation key will guide you to the appropriate resource.

Ft. Worth Star-Telegram

Obviously, the folks at Perseus exaggerated in calling their business encyclopedia The Ultimate Resource. But not by much.

Harvard Business Review

The editors assembled an impressive group of independent contributors...a rich treasury of information.

John Bryne

Answers nearly any question about how to do business better....Worth a spot on any manager's shelf.
—BusinessWeek

Miami Herald

Pound for pound...it may be the best purchase one could make for a business library.

Richmond Times-Dispatch

An ambitiously conceived and fully realized one-volume encyclopedia of business.

Strategy+Business Quarter

The Mother of all business books...a business library between covers... Business: The Ultimate Resource lives up to its subtitle.

Time

A crib sheet for those business tomes you haven't got around to reading.

Publishers Weekly

In the mid-1980s, business professionals from a variety of fields were asked what percentage of the knowledge necessary for their jobs they had stored in their heads. The average answer was 75%; today, it' s a fraction of that. What' s needed now is business intelligence, business literacy and business wisdom strengths often innate, but more often learned. In his introduction, Goleman says intelligence is distributed : a manager doesn' t need to know it all; she just needs to know how to learn it when she needs it. Like a business library between two covers, this exhaustive reference offers a no-frills, serious approach to achieving the trifecta: in seven sections, over 200 contributors from Warren Bennis to Peter Drucker offer insights, information, and practical guidance on every aspect of management. The Best Practice section includes some 160 mini-articles on competition, marketing, personnel and leadership; Management Checklists and Actionlists provide practical how-tos on conducting a termination interview, choosing an advertising agency and writing cover letters. PrEcis of key business books, both new (1998' s Blur) and classic (1937' s How to Win Friends and Influence People), make up the Management Library, while the Business Thinkers and Management Giants section profiles movers and shakers from Astor to Edison to Woolworth. The Dictionary clarifies acronyms and explains terms and slang (an unsophisticated investor is a barefoot pilgrim ); and the World Business Almanac compiles vital stats on all 50 states, over 150 countries and 24 industries, from automotives to water. Finally, Business Information Sources lists the best sources on advertising, retirement planning, stress management and a host of other issues. Most sections offer lists of further resources, since the two-page entries are provocative but lean fare. Designed for maximum efficiency and readability despite the tiny type (there are bullet points, icons, headings and subheadings, sidebars, maps and charts), this volume will be what its title promises as long as you can lift it. (On sale Sept. 16) Forecast: A $500,000 ad/promo campaign, 22-market national radio and TV satellite tour, airport billboard advertising, print ads, online marketing and an altogether quite different advertising approach which Perseus president and CEO McKeown would not divulge to PW will push Business into the spotlight. It should enjoy strong initial sales and will undoubtedly find a place for itself perennially among MBAs, new business owners and managers on all levels. Copyright 2002 Cahners Business Information.

Library Journal

This ambitious work attempts to create a one-stop resource for the business world. First, by analyzing the various industries, the language of business, and the ideas of both pioneers and current leaders, it provides a guidebook to working in, managing, and building today's companies. In addition, it includes an outstanding collection of 150 original essays written by business practitioners and leaders as well as academics like Philip Kotler, Mark Brown, and Laura Ries. Separate sections offering management checklists and actionlists lead readers through procedures for coaching, writing job descriptions, and starting a small business, as well as building a web site and creating product literature. Readers will be inspired by both the management library and the biography section (featuring, for instance, Adam Smith and Est e Lauder), while the dictionary of some 5000 international terms and the world business almanac with its 24-industry sector surveys and profiles of 150 countries are valuable reference sources in their own right. The "Business Information Sources" section lists 3000 resources organized into 100 subject areas, including web sites, books, magazines, and organizations. An introduction by Daniel Goleman (Primal Leadership; Emotional Intelligence) completes the package. Any library or personal business collection will want a copy of this unique and reasonably priced reference.-Susan C. Awe, Univ. of New Mexico Lib., Albuquerque Copyright 2002 Cahners Business Information.

Soundview Executive Book Summaries

Everything You Wanted To Know About Business
The ultimate reference guide to business and its many intertwined facets has arrived! In 2,200 pages and 2.5 million words, nearly every imaginable aspect of business is discussed and explained by more than 150 world-renowned business thinkers, leaders, academics and practitioners, including: Warren Bennis, Jim Collins and Charles Handy. Filled with original essays, a comprehensive dictionary, biographies of management thinkers, an anthology of quotations, and a resource section that covers nearly 200 topics, Business: The Ultimate Resource is a one-stop reference book.

After an introduction by international best-selling author Daniel Goleman, and a user's guide that explains how the book can be used for quick reference, Business provides numerous sections that offer an abundance of viewpoints and ideas about the topics that build the backbone of modern business and management.

Best Practices
The book's first section is dedicated to best practices that organizations should follow on the pathway to success. It is made up of numerous essays that are dedicated to timely business topics, including: marketing, strategy/competition, finance, IT/information management, systems, structure, leadership, renewal/growth, productivity, and personal effectiveness. Each section is made up of many perspectives from a variety of writers.

Business also offers more than 100 management checklists that, together, provide a comprehensive handbook of practical answers to everyday business challenges. Each checklist reflects the current thinking and best management practices for the topic at hand. Thechecklists work to answer the most pressing problems that organizations face, and provide step-by-step paths to success, along with lists of dos and don'ts, benefits and disadvantages.

Business also contains a section dedicated to "Actionlists." These actionlists are written by a team of international specialists, and provide essential instructions for completing tasks and solving problems. They address key management tasks in detail, and include in-depth coverage of e-commerce, marketing, personal development, accounting and finance. Each actionlist includes a section of answers to frequently asked questions, ways to avoid common mistakes, and additional resources.

A Management Library
Business also includes brief summaries of 70 of the most influential business books of all time. This "Management Library" distills the main lessons from books such as Peter Drucker's The Practice of Management and Adam Smith's The Wealth of Nations.

In addition, Business provides more than 100 profiles of the most influential or controversial business writers, managers and entrepreneurs. These "Business Thinkers and Management Giants" range from pioneers to professors, and include Steve Jobs, Jack Welch, Alvin Toffler, Rosabeth Moss Kanter, and many others.

A world business almanac is included that provides the statistics, facts and figures on the global economy and business. This section includes up-to-date profiles of more than 150 countries, all 50 U.S. states, and 24 industry sectors. A world economy section provides graphics that illustrate many business and market statistics, demographics and economic information.

The last part of Business provides over 3,000 sources of the best business information from around the world. These include the most informative books, magazines, journals, and authoritative organizations.

Why Soundview Likes This Book
The most amazing aspect of Business, besides its size and breadth, which are both unparalleled, is its readability. In an easy-reference format, Business uses concise language and interesting topics that are well-organized and exciting to discover. The variety of voices that make up Business give it an appeal that moves beyond the world of business, making it a resource that can be enjoyed by anyone who wants to know more about the potent societal force known as business. Copyright (c) 2002 Soundview Executive Book Summaries