The Future of Business

THE FUTURE OF BUSINESS prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepare for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in fields such as management, leadership, production, marketing and finance. Trends include shifts in economic policies in Europe, the global marketplace, the boom in the service sector, managing workforce diversity, new technology, and more. The text also helps students envision themselves in a business career, revealing possibilities that exist when they select business as a major through new "Exploring Business Careers" opening vignettes and videos. Advanced learning tools such as online learning resources (CengageNOW) and the Integrated Learning System help build business competencies. To help students develop high-performance workplace skills, the Secretary's Commission on Achieving Necessary Skills (SCANS) recommends students develop five workplace competencies: using and allocating resources, working with others, acquiring and using information, understanding systems, and working with technology. The "Preparing for Tomorrow's Workplace" activities are designed to develop these workplace skills in students. SCANS competencies and workplace skill-building are key features included in the homework section of each chapter.

THE FUTURE OF BUSINESS prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepare for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in fields such as management, leadership, production, marketing and finance. Trends include shifts in economic policies in Europe, the global marketplace, the boom in the service sector, managing workforce diversity, new technology, and more. The text also helps students envision themselves in a business career, revealing possibilities that exist when they select business as a major through new Exploring Business Careers" opening vignettes and videos. Advanced learning tools such as online learning resources (CengageNOW) and the Integrated Learning System help build business competencies. To help students develop high-performance workplace skills, the Secretary's Commission on Achieving Necessary Skills (SCANS) recommends students develop five workplace competencies: using and allocating resources, working with others, acquiring and using information, understanding systems, and working with technology. The "Preparing for Tomorrow's Workplace" activities are designed to develop these workplace skills in students. SCANS competencies and workplace skill-building are key features included in the homework section of each chapter."

Booknews

Packaged for the MTV crowd with companion Web site, CD-ROM, and video lectures, the interactive edition of this introductory text is also loaded up with e-commerce case studies, color photos, and quick-hit sidebars. It explains what a business does and how it's created, identifies trends that will affect all businesses in the coming century, and provides information on careers. The authors are teachers of finance (Gitman, San Diego State U.) and marketing (McDaniel, U. of Texas-Arlington). Annotation c. Book News, Inc., Portland, OR (booknews.com)

Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. A prolific writer, Dr. Gitman has more than 50 articles in a variety of leading finance journals, such as Financial Management, Financial Review, Financial Services Review, Journal of Financial Planning, Journal of Risk and Insurance, Journal of Financial Research, Financial Practice and Education, and Journal of Financial Education. He has also authored or co-authored numerous major textbooks covering principles of managerial finance, introduction to finance, corporate finance, personal finance, and investing topics. An investment book, co-authored with Michael Joehnk, was selected as one of 1988's ten best personal finance books by Money magazine. Dr. Gitman is an active member of numerous professional organizations and is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society. In addition, he is a Certified Financial Planner and a Certified Cash Manager. Dr. Gitman served as vice-president with the Financial Management Association, as a director of the San Diego MIT Enterprise Form, and on the CFP? Board of Standards. He received his B.A. from Purdue University, his M.B.A. from the University of Dayton, and his Ph.D. from the University of Cincinnati. He and his wife have two children and live in La Jolla, Calif., where he is an avid bicyclist.

Carl McDaniel is a professor of marketing at the University of Texas-Arlington, and currently holds courses for the executive MBA program on campus and in China. He was chairman of the marketing department at UTA for thirty-two years. He is the recipient of several awards for outstanding teaching. McDaniel also has been a District Sales Manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority. He is a member of the American Marketing Association, the Academy of Marketing Science, and the Society for Marketing Advances.