Overview
This third book in the GIS Tutorial series teaches students and professionals how to do the analysis that most marketing books encourage students to learn. Includes two CDs: a 180-day trial version of ArcGIS 9.2 software, including extensions; and a data CD with MS Word report templates, tutorial datasets, and samples of Business Analyst and Community Tapestry data.
Synopsis
Third in the GIS Tutorial book series, GIS Tutorial for Marketing teaches students and professionals how to do the analysis that most marketing books encourage students to learn. This book is essential for those who recognize the advantages of integrating ArcGIS into their business and marketing planning and want to leverage this valuable tool in their organizations. The book includes two CDs: a 180-day trial version of ArcGIS 9 software, including extensions; and a data CD with MS Word report templates, tutorial datasets, and samples of Business Analyst and Community Tapestry data. An instructors resource CD accompanies desk copies requested from ESRI Press. The instructor's resource CD contains sample lesson plans, PowerPoint presentations, assignment answer keys, and additional resources.