Data-Driven Business Models (with CD-ROM)

While there are lots of works on business modeling and strategic planning, most are either theoretical abstractions or models driven by financial formulas rather than by "where the money is"-in a company's customers and their unmet needs and wants. On the other hand, there are books on data mining and related subjects, but they either get hung up with the technical execution or limit themselves to the marketing perspective. Data-Driven Business Models will marry the best of both. Using measured performance has become a favorite topic of seminars and articles in the trades and business press. For the purposes of this book it means how you view, develop and run your business-using all of the data available to do that-and how to model and to continuously reinvent that business too meet the needs of current customers and identify and capitalize on new profitable opportunities. Theoretically every business should be concerned about this subject. But in general the idea of business models has become a matter of concern and interest for most companies beyond the level of small business—over $50 or $100 million in annual sales up through the Fortune 100.

In this book/CD-ROM package, Weber (integrated marketing, Kansas University) offers mid- to senior-level managers practical insight on how to choose and use the most effective tools to measure business performance. Coverage encompasses basic ideas of business modeling, principles of data mining, and direct marketing. The CD-ROM contains real data from anonymous clients. Annotation ©2005 Book News, Inc., Portland, OR

Alan Weber is President of Marketing Analytics Group LLC, a provider of database marketing consulting and modeling services. Mr. Weber is President of the University of Missouri at Kansas City (UMKC) Alumni Association, Past President of the Henry W. Bloch School Alumni Advisory Committee, and is a past President of the Kansas City Direct Marketing Association (KCDMA.) He is the 2004 KCDMA Direct Marketer of the Year.

Mr. Weber is co-author of, Desktop Database Marketing, along with Jack Schmid, published by NTC Business Books in 1998. Prior to founding his own consulting group, he was Vice President, Database Marketing for J. Schmid & Associates.

Mr. Weber earned an MBA from the Bloch School of Business at the University of Missouri at Kansas City, with an emphasis in Direct Marketing. He also earned a Professional Certificate in Nonprofit Fund Raising through the Midwest Center for Nonprofit Leadership at the Bloch School of Public Administration. He holds a Bachelor's Degree in Industrial Management from the Krannert School of Management at Purdue University. Mr. Weber is currently has a patent-pending for his new methodology for improving list segmentation for the performing arts.

Mr. Weber is on the faculty of the Integrated Marketing Program at Kansas University. He has lectured at other universities including UMKC, Central Missouri State University (CMSU), and New York University (NYU.) His articles have been published in various magazines, including Target Marketing, DM News, Direct Marketing to Business Report, Operations and Fulfillment, Catalog Age, Ingram's and SEMA News. He has trained direct marketers across North America, in England,Mexico, and South America.