Enterprise Computing - General & Miscellaneous, E-Commerce - Management, Advertising - Media & Media Planning, Marketing - Professional & Reference, Online Marketing, Digital Media & New Communications Technologies
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Overview
More than 30 million people use the Internet today, and that number is growing exponentially. The Internet is without question the greatest new marketplace. Jay Conrad Levinson's best-selling Guerrilla Marketing series has established him as the leading strategist for small-business marketing success. Charles Rubin is the author of many computer books, including The Little Book of Computer Wisdom. Now, in straightforward, step-by-step chapters, they show small and medium-size businesses how to profit from the Internet. Guerrilla Marketing On-Line not only orients readers to the Internet by demonstrating how to apply Jay Levinson's proven marketing tactics to this frontier, it also unveils new weapons for launching attacks and promoting businesses electronically. In this definitive, A-to-Z guide, readers learn everything from the practical use of software to the unfamiliar culture of the Internet.More than 30 million people use the Internet today, and that number is growing exponentially. This new guide shows small and medium-sized businesses how to profit from the Internet, orienting readers to the Internet as well as unveiling new weapons for launching attacks and promoting businesses electronicaly.
Editorials
Library Journal
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.-J. P. Miller, GSLIS, Simmons Coll., BostonBook Details
Published
January 14, 1998
Publisher
Boston : Houghton Mifflin, 1997.
Pages
336
Format
Paperback
ISBN
9780395860618