Join Books.org — it's free
Home > Books > Cases in Marketing Management

Business & Economics, Strategic Planning
Cases in Marketing Management by Luiz Moutinho — book cover

Cases in Marketing Management

by Luiz Moutinho
Write a review
Log in to track your reading progress.

Reviews

There are no reviews yet. Log in to write one.

Book Details

Published
June 19, 1989
Publisher
Wokingham, England ; Addison-Wesley, c1989.
ISBN
9780201416329

More by Luiz Moutinho

Advances in Doctoral Research in Management, Vol. 1
Advances in Doctoral Research in Management, Vol. 1
Expert Systems in Tourism Marketing
Expert Systems in Tourism Marketing
Strategic Management in Tourism
Strategic Management in Tourism
Problems in Marketing : Instructor's Manual
Problems in Marketing : Instructor's Manual
Advances in Doctoral Research in Management
Advances in Doctoral Research in Management
Worldwide Cases In Marketing Management
Worldwide Cases In Marketing Management
The Sage Dictionary of Quantitative Management Research
The Sage Dictionary of Quantitative Management Research

Similar books

Getting over the Color Green: Contemporary Environmental Literature of the Southwest
Getting over the Color Green: Contemporary Environmental Literature of the Southwest
Beyond the Roots: The Evolution of Conrad's Ideology and Art
Beyond the Roots: The Evolution of Conrad's Ideology and Art
How Life Imitates Chess: Making the Right Moves, from the Board to the Boardroom
How Life Imitates Chess: Making the Right Moves, from the Board to the Boardroom
Business and Its Environment
Business and Its Environment
Business and Its Environment
Business and Its Environment
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors, New and Updated Edition
Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors, New and Updated Edition
FutureThink: How to Think Clearly in a Time of Change
FutureThink: How to Think Clearly in a Time of Change
Certain To Win
Certain To Win
Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
Jack Trout on Strategy: Capturing Mindshare, Conquering Markets