FutureThink: How to Think Clearly in a Time of Change

In The Untrapped Mind, two leading futurists reveal the breakthrough thinking techniques they've developed to liberate the mind from its old assumptions, and sensitize it to the earliest signals of change. Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, to see the big picture. Learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today'. The authors show how a football game can help clarify priorities in attracting and retaining customers; how the history of railroads can put the Internet into perspective; how the 'Law of LargeNumbers' helps one recognize the drivers behind such powerful forces as deviancy and terrorism; and much more.

Soundview Executive Book Summaries

In an effort to show businesspeople how to manage the future, futurists Edie Weiner and Arnold Brown offer a variety of techniques for seeing past assumptions and finding the changes that will have the greatest impact on business. In FutureThink, the authors help readers overcome biases, recognize trends, clarify opportunities, and understand the implications of demography. While debunking mental traps and offering alternative approaches to problem solving, Weiner and Brown present numerous examples from real companies. Copyright © 2006 Soundview Executive Book Summaries

Edie Weiner is President president of Weiner Edrich Brown, Inc., a leading futurist consultancy based in New York City. She has thirty30 years experience in issues analysis and strategic planning, and was the youngest outside woman elected to the Board of a major financial institution. A guest lecturer at Wharton and Harvard, her work has appeared in Harvard Business Review and The Wall Street Journal.

Arnold Brown,Chairman chairman of Weiner Edrich Brown, Inc., pioneered strategic scanning for management. His clients have included GM, 3M, the IRS, Merck, and the U.S. Congress. He is a director of the World Future Society.

The authors' previous books include Supermanaging and Insider's Guide to the Future.