Synopsis
This unusual book, now available for the first time in paperback, sets out a systematic approach to opportunity-seeking. It provides strategies for generating ideas and exploiting openings in a wide range of contexts. In addition to describing techniques for identifying opportunities, Nigel MacLennan shows how to recognize those with the greatest potential, how to overcome the inevitable barriers, how to turn promising ideas into actual revenue - and how to achieve an organizational culture in which everyone becomes opportunity-minded.
Booknews
For people who notice that somebody else always comes up with the terrific and totally obvious ideas first, explains how to cultivate a creative state of mind and how to recognize when an idea that is so crazy it might just work really is and really will. A paper edition of the 1994 publication. Distributed in the US by Ashgate. Annotation c. by Book News, Inc., Portland, Or.