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Market Research, Social Sciences - General & Miscellaneous, Business Research
Changing the Course of Marketing by Gerald Zaltman — book cover

Changing the Course of Marketing

by Gerald Zaltman
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Book Details

Published
December 1, 1985
Publisher
Greenwich, Conn. : JAI Press, c1985.
Pages
311
Format
Hardcover
ISBN
9780892326273

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Management Principles for Nonprofit Agencies and Organizations
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