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Overview
Traditional marketing assumes that plans can be made and fulfilled with relative ease. However,business environments are constantly changing and always have been. Minor changes in the market-place,completely unrelated and unforseeable,can have a dramatic effect on the most water-tight marketing plans. For dynamic,forward thinking marketers working in the chaotic environment,being successful requires a more strategic and flexible perception of their role.Book Details
Published
March 1, 1995
Publisher
London ; McGraw-Hill, c1995.
Pages
200
Format
Paperback
ISBN
9780077079918