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Overview
Value-Added Marketing introduces a new marketing concept and challenges the established, but now outdated, marketing theories and practices. The author offers practical guidance on implementation from a marketing 'insider' with many years' experience at senior level. He shows how the stagnating consumer-goods industry can improve its competitiveness, and examples from different companies and markets are featured throughout.Book Details
Published
May 1, 1992
Publisher
London ; McGraw-Hill Book Co., c1992.
Pages
189
Format
Hardcover
ISBN
9780077076559