Collaborative Planning, Forecasting, and Replenishment: How to Create a Supply Chain Advantage

A manual by and for manufacturing and retail executives, this book describes the advantages of Collaborative Planning, Forecasting, and Replenishment (CPFR), outlining the demands of a successful CPFR effort and the logistics involved. Case studies from around the world illustrate the principles behind the approach. The book is dense with graphs, tables, and flow charts, and not a Dilbert cartoon in sight. Annotation ©2003 Book News, Inc., Portland, OR

Dirk Seifert (Hamburg, Germany) is a former director of the Bertelsmann e-Commerce Group and a former vice president with both Procter & Gamble and Bayer Pharmaceutical. He is currently a Visiting Scholar at Harvard Business School.