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Business & Economics, Marketing
Competitive Marketing : A Strategic Approach by John O'Shaughnessy — book cover

Competitive Marketing : A Strategic Approach

by John O'Shaughnessy
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Book Details

Published
July 1, 1994
Publisher
Van Nostrand Reinhold
ISBN
9780415128070

More by John O'Shaughnessy

Why People Buy
Why People Buy
The Marketing Power Of Emotion
The Marketing Power Of Emotion
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
Inquiry and Decision
Inquiry and Decision
Competitive Marketing
Competitive Marketing
Patterns of Business Organization
Patterns of Business Organization
Business Organization (Study in Management)
Business Organization (Study in Management)
Interpretation in Social Life, Social Science, and Marketing
Interpretation in Social Life, Social Science, and Marketing
Analysing and Controlling Business Procedures
Analysing and Controlling Business Procedures
Persuasion in Advertising
Persuasion in Advertising

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