International & Foreign Business Enterprises - General & Miscellaneous, Engineering, Transportation & Technology Industries - Management, Information Technology, Industry Profiles - General & Miscellaneous, Airline Industries, Strategies for Managers, Air
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Overview
This book is designed to fill the gap in the existing literature which fails to explain the influence and application of strategic management within a global service economy. It provides an understanding of the major changes that will impact on players in this economy and the shifting patterns within them.. "The picture the book paints is a complex one: strategic management theory and practical application are to some degree out of sync in an emerging 21st century economy, where the global economic model based on the availability of capital is being replaced by the innovation and intellectual capital that is the cornerstone of any service economy.. "Drawing on international examples for the case study material, the book balances the exposition of theory with real-world examples, organised around the emerging service model.Book Details
Published
May 1, 1999
Publisher
Basingstoke : Macmillan, 1999.
Pages
327
Format
Hardcover
ISBN
9781557531742