Enterprise Networks, E-Commerce - General & Miscellaneous, E-Commerce - Reference, Business Technology - Networks, General Web Site Design/Development, Online Marketing, Web Site Design

Complete E-Commerce Book Design, Build, and Maintain a Successful Web-Based Business

Name: Complete E-Commerce Book Design, Build, and Maintain a Successful Web-Based Business
Author: Janice Reynolds
ISBN: 9781578200610

by Janice Reynolds

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Overview

Showing how to build a successful e-commerce operation from the ground up, The Complete E-Commerce Book explores important considerations including customer experience, effective website design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. Hardware and software options are also discussed.

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Editorials

From Barnes & Noble

The Barnes & Noble Review
Notwithstanding the “dot.bomb” collapse, the Web continues to transform retail. (You’re here. That’s proof.) Whether you’re an entrepreneur or a business executive responsible for a Web initiative, you desperately need trustworthy guidance. Get it here.

Janice Reynolds covers the entire Web life cycle: design, construction, maintenance. She discusses everything from targeting customers to implementing security, infrastructure to quality assurance.

Should you buy “shrink-wrapped” e-commerce software or use a service provider? How do you choose a consultant who won’t rip you off? What’s the fastest, cheapest route to world-class customer service? Thoughtful answers are in here. So is everything that’s new: P2P, Weblogs, updated search optimization techniques, and plenty more. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.

Paolo Cordone

Where the book really stands out is in providing an overall and firm understanding of the processes of creating, building and maintaining an e-commerce Web site. Alone for this, the author deserves a praise.
—First Monday

Todays Librarian

Reynolds completely covers the rudiments of e-business with succinct guidance on how to analyze, build, maintain and operate web businesses. ... This would be an ideal companion to more detailed references that lack the breadth and simplicity of Reynolds' work.