The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-based Business

'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site — from selecting the right software and Internet service provider through effectively marketing your online business.

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software through fulfilling orders.

The expert author starts by helping you plan the customer experience and design an effective, easy-access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you'll master site marketing, customer service, order processing, warehousing and shipping.

Along the way are plenty of real-world examples of web sites to explore so you can learn what to do - and what not to do. Using this book as a tutorial and a reference.

You'll learn how to:

• Create a custom business model for success.
• Select the software, hardware and Internet hosting service that will best meet your needs.
• Master outsourcing and hosting, building traffic, order processing and fulfillment.
• Choose the type of site that will fit your needs by reviewing current examples of brochureware sites, online stores, subscription sites, cyber malls and more.
• Choose the right vendors and consultants to get the job done - and learn how to manage their work effectively.
• Build a web site that stands out from the rest.
• Keep your customers happy with easy access, prompt delivery, good customer service and continuous enhancement of site quality and content.

  Business owners, Web entrepreneurs and everyone who's involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook!

  First Monday - Paolo Cordone

  Where the book really stands out is in providing an overall and firm understanding of the processes of creating, building and maintaining an e-commerce Web site. Alone for this, the author deserves a praise.

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.