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Marketing - General & Miscellaneous, Direct Marketing, Database Administration & Management
Computer-Aided Marketing and Selling by Robert Shaw — book cover

Computer-Aided Marketing and Selling

by Robert Shaw
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Overview

Some of the most costly information gathered in the course of a working day lies around unused. Some of it is in your head, your own or a colleague's filing system, some computerized, some out-of-date and often contradictory.

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Book Details

Published
July 1, 1991
Publisher
Oxford : Butterworth-Heinemann, 1991.
Pages
160
Format
Hardcover
ISBN
9780750600705

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