Advertising - General & Miscellaneous, Newspapers & Magazines - General & Miscellaneous, Marketing - General & Miscellaneous, Direct Marketing, Advertising - Media & Media Planning, Sales
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Overview
A follow-up to the well-received How to Market a Product for Under 500!, Uncommon Marketing Techniques provides small business owners with expert advice on reaching their best market with alacrity and economy. With humor and insight, author Jeffrey Dobkin tells them how they can:- avoid common mistakes
- find the right market
- create good marketing and publicity plans
- write good direct mail packages
- use classified ads effectively
- and much more
Book Details
Published
October 1, 1997
Publisher
Merion Station, PA : Danielle Adams Pub., c1998.
Pages
266
Format
Paperback
ISBN
9780964287938