Financial Management, Consumer Behavior, Corporate Accounting, Marketing - Professional & Reference, Market Research, Financial Accounting

Consumer Behavior: Building Marketing Strategy - 11th Edition

Name: Consumer Behavior: Building Marketing Strategy - 11th Edition
Author: Hawkins, Del I.
ISBN: 9780073381107

by Hawkins, Del I.

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Overview

Consumer Behavior is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.