Corporate Communications for Executives
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Overview
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication - computers, digital media, interactive corporate television, faxes, e-mail, the Internet - fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.Synopsis
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication - computers, digital media, interactive corporate television, faxes, e-mail, the Internet - fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Booknews
Offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures. Each chapter begins with an overview by the author which is followed by commentary and case studies, many adopted from presentations at the annual Conference on Corporate Communication at Fairleigh Dickinson University. Intended as a companion to (SUNY Press, 1994). Annotation c. by Book News, Inc., Portland, Or.