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Overview
This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.
This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.
Synopsis
To describe the discourse of corporations and their employees, the authors draw on theoretical linguistics, sociolinguistics, critical discourse studies, the theory of ideology, the ethnography of communication, and media and organizational studies. They then develop a theory of discourse from a language-ideology-power perspective, which they apply to specific examples, such as IBM and Shell. They also discuss the adaptation of corporate discourse to issues of globalization and gender. Annotation ©2004 Book News, Inc., Portland, OR