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Enterprise Networks, Intranets, Strategies for Managers, E-Commerce - Management, Business Technology - Networks
Corporate Internet planning guide by R. Gascoyne,K. Ozcubukcu β€” book cover

Corporate Internet planning guide

by R. Gascoyne, K. Ozcubukcu
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Overview

This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact - or if you're already online - to evaluate, enhance, and redefine your current Internet/Intranet strategy.

The Corporate Internet Planning Guide is the first responsible in-depth guide to using the Internet for business advantage. The authors go "beyond the hype" by examining the capabilities of the Internet in conjunction with the strategic goals of their businesses. 40 illus.

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Editorials

Booknews

Offers advice on identifying a company's internet and intranet needs, building an internet business case, developing an internet strategy to enhance all aspects of the enterprise, strengthen a company's overall strategic direction, and implement an internet plan. Annotation c. by Book News, Inc., Portland, Or.

Book Details

Published
January 9, 1997
Publisher
New York : Van Nostrand Reinhold, c1997.
Pages
300
Format
Hardcover
ISBN
9780442024161

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