General & Miscellaneous Artisitic Techniques, Art Business & Marketing, Graphic Design - General & Miscellaneous

Creative Jolt

Name: Creative Jolt
Author: Denise Anderson, Rose Gonnella, Robin Landa
ISBN: 9781581800111

by Denise Anderson, Rose Gonnella, Robin Landa

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Overview

All designers have a comfort zone -- a place where they're sure to find ideas that are...acceptable. Creative Jolt is the perfect resource for designers who believe "acceptable" isn't good enough! Real inspiration comes from pushing the envelope of your imagination, of thrusting yourself out of comfort zones into a place where original ideas and dynamic designs come fast and furious.

Creative Jolt shows you how to take creative leaps of faith and attack graphic design problems from different angles, with eyes and mind open to every possibility. Clever insights and advice from master designers help you to break out of the usual box of ideas and turn your brainstorms from familar to fantastic.

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Editorials

Library Journal

Professional designers, whether working in graphic design, advertising, illustration, typography, or photography, always hit dry spots in their creative lives. These two books are meant to jolt them out of their comfort zones. Anderson is an award-winning design director of a creative design and marketing studio in New Jersey. Robin Landa is a designer, copywriter, and creative consultant to major corporations. In the first volume, they join with coauthor Rose Gonnella to explore creative, sometimes shocking ways of overcoming design stumbling blocks, using 17 ingenious approaches. The second volume provides pure stimulation rather than practical design solutions. Its scrapbook approach serves as a springboard. Both books are recommended for academic and professional collections and larger public libraries. Copyright 2000 Cahners Business Information.

Booknews

Three artists discuss creative approaches to graphic design, illustration , typography, and photography and how they can jolt a designer out of a rut to solve design problems in new ways. Copiously illustrated in full color, the book provides designers with advice for breaking out of their comfort zone, brainstorming ideas, and approaching projects from different directions. Includes a showcase of sample work and interviews with professionals. Annotation c. Book News, Inc., Portland, OR (booknews.com)