General & Miscellaneous Artisitic Techniques, Art Business & Marketing, Graphic Design - General & Miscellaneous

Information Graphics and Visual Clues : Communicating Information through Graphic Design

Name: Information Graphics and Visual Clues : Communicating Information through Graphic Design
Author: Ronnie Lipton
ISBN: 9781592530519

by Ronnie Lipton

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Overview

Certain visual images -- a stop sign, a skull and crossbones, a handicapped parking sticker -- scream their message to use loud and clear. The ability to take ideas and information and create visuals that allow us to "read" them is the most basic and difficult skill of a graphic designer. Information Graphics and Visual Clues argues that this way of seeing and creating is part innate and part learned, and without it, even the most technologically sophisticated designer is merely a technician.

Through stunning visual images and highly accessible descriptions, this book explains the theory behind visual translation; walks the reader through examples of graphics ranging from signs and logos to advertising, packaging, and events publicity; and explains how each image was conceived and why it succeeds.

About the Author, Ronnie Lipton

Ronnie Lipton is the director of Transform & Function, a firm that consults with organizations on effective writing, editing, and design. An award-winning journalism and publication designer, she teaches journalism and graphic designer at several prestigious universities in the Washington, D.C., area. She lives in Bethesda, Maryland.