Multiculturalism, Graphic Design - Posters & Advertising, Graphic Design - General & Miscellaneous, Graphic Design - Commercial Art, Peoples & Nationalities in Art
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Overview
There's a growing demand for ethnic-targeted design -- and for graphic designers with the ability to get those messages across with accuracy and power. Designing Across Cultures provides the guidelines and examples you need to start creating designs that speak to specific ethnic groups. Each of the major U.S. ethnic groups are examined, including Asian-Americans, U.S. Hispanics, African-Americans, and European-Americans. The differences between ethnic subgroups are also surveyed, from Korean to Puerto Rican to Russian and dozens more. Ethnic audiences, like any audience, view the world -- and your designs -- through a cultural filter formed by language, religion and shared experience. Make sure your work rings true, touching each audience with the honesty and insight they respond to. Your clients will thank you!It takes a sensitive touch to design for ethnic groups. This book gives you the information you need to create designs that speak to African-Americans, Asian-Americans, U.S. Hispanics and more. You'll find guidelines detailing exactly what images, icons, colors, dates and attitudes can appeal to -- or offend -- these ethnic groups, along with advice and tips for creating effective designs. Plus, you'll get real-life examples of design successes and failures, with insights into what each agency did right -- or wrong. Designing Across Cultures is exactly the reference you need to grow your business and tap into the largest, fastest growing markets in the U.S!
Editorials
Booknews
Lipton (a journalist and publication designer) provides guidelines as to what images, icons, colors, dates, and attitudes either appeal to or offend Hispanic, African, Asian, and European Americans. She gives advice and tips for creating effective designs, and presents examples demonstrating what works and what doesn't, and why. In the process, she addresses topics such as stereotyping, cultural filters, myth versus cultural truth, the use of color, nonverbal communication, and icons, among others. The book is extensively illustrated in color. Oversize: 9x11<">. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
March 31, 2002
Publisher
How Design Books
Pages
192
Format
Hardcover
ISBN
9781581801941