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Graphic Design - Posters & Advertising, Graphic Design - General & Miscellaneous, Graphic Design - Commercial Art
Graphic Design in America : A Visual Language History by Mildred Friedman, Joseph Giovannini β€” book cover

Graphic Design in America : A Visual Language History

by Mildred Friedman, Joseph Giovannini
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Overview

During the past few decades the images of graphic design have come to play an increasingly significant role on the American scene. But despite their ubiquity and because they often serve commerce, these visual messages are seldom deemed significant or worthy of critical attention.

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Editorials

Library Journal

This catalog is published to coincide with an exhibit organized by the Walker Art Center. Essays and testimonies from prominent designers attempt to review graphic arts ``in aesthetic terms and as a barometer of the society they reflect.'' As in many other exhibit-related books, this effort does not have enough depth for the scholar yet is not sufficiently enticing to the general reader. Coverage is unfocused, and too many essays are ponderous, particularly in contrast to the candid and enlightening views expressed by the designers. Curiously, the book lacks visual appeal (footnotes dwarf stamp-sized illustrations on some pages). Philip B. Meggs's A History of Graphic Design ( LJ 6/15/83) is a better purchase for most libraries.-- Stephen Rees, Bucks Cty. Free Lib., Levittown, Pa.

Book Details

Published
December 1, 1989
Publisher
Harry N. Abrams, Inc.
Pages
248
Format
Hardcover
ISBN
9780810910362

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