Internet & World Wide Web - General & Miscellaneous, E-Commerce - Management, Advertising - Media & Media Planning, Online Marketing, Advertising - Technique & Practice, Digital Media & New Communications Technologies

Cybertalk That Sells

Name: Cybertalk That Sells
Author: Herschell Gordon Lewis,Jamie Murphy
ISBN: 9780809229239

by Herschell Gordon Lewis, Jamie Murphy

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Overview

"Pithy, commonsense, how-to-say-it advice and information for a medium that is drowning in a tar pit of boring verbosity. Read Lewis and Murphy—and act on it—and you've got a good shot at making a sale." — Denny Hatch, Editor Target Marketing magazine Interactive commerce . . . the World Wide Web . . . E-Marketing . . . Cybermarketing . . . the terms keep multiplying, just like the number of websites. Most marketers aren't succeeding. But a few are. The difference? It's a matter of using the "same old rules" in a totally new environment, one that's dynamic, immediate, and unforgiving. Cybertalk That Sells is the first book devoted to in-the-trenches guidance on crafting sales messages that work in the new world of E-commerce, including:

A road map for navigating the new medium
How to develop e-mail that sells
What the buzzwords really mean
A complete Cyberstarter start-up kit
A comprehensive list of the words, phrases, and banners that will sell more product
Easy-to-use rules and guidelines for selling in the new electronic environments

About the Authors Herschell Gordon Lewis is one of the world's premier copywriters and the author of over 20 books on how to write copy that sells more product. His articles appear regularly in Direct, Selling, and Catalog Age. Jamie Murphy is an Internet communications and marketing specialist for ATG Technologies, an "Inc. 500" company. His articles on marketing and the new technology have appeared in the New York Times and the Wall Street Journal.