Demography - United States, Market Research, Demography - General & Miscellaneous, Business Research
![Demographics by Hallie J. Kintner... [et al.] — book cover](/cover/9780813319193)
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Overview
Understanding changing demographics is becoming critically important to a growing number of professionals and decisionmakers in business and government. Written in non-technical language and presented in a classroom-tested format, this easy-to-use guidebook offers case studies of important applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.Book Details
Published
February 28, 1995
Publisher
Boulder, Colo. : Westview Press, 1994.
Pages
361
Format
Paperback
ISBN
9780813319193