Developing a Questionnaire
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Overview
Developing a Questionnaire: 2nd Edition is a comprehensive guide to the successful design and implementation of questionnaires as a research method. It covers:
- how, why and when to use questionnaires
- how to analyse data
- how to present results
- how to relate questionnaires to other forms of research.
This second edition contains new chapters on the use of questionnaires in surveys, face-to-face questionnaires and telephone interviews.
Synopsis
The best-selling Real World Research Series provides accessible, concise and, above all, practical guides to the most relevant aspects of social research for those in business, the professions and academia. Developing a Questionnaire is a comprehensive guide to the successful design and implementation of questionnaires as a research method. It covers: how, why and when to use questionnaires, how to analyse data, how to present results, how to relate questionnaires to other forms of research. This second edition contains new chapters on the use of questionnaires in surveys, face-to-face interviews and telephone interviews.
About the Author:
Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, Scotland and Visiting Professor at LaSalle College of the Arts, Singapore. He is the author of a number of books and papers on research methods