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Synopsis
Although social surveys are usually large-scale, often involving a team of researchers and elaborate statistics, it is possible to carry out a successful modest survey single-handed. In Small-Scale Social Survey Methods the author provides comprehensive and detailed guidance on: understanding the different types of sampling, finding the relevant respondents for the survey, developing the right questions to ask, analysing and interpreting the data produced by the survey.
About the Author:
Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, Scotland and Visiting Professor at LaSalle College of the Arts, Singapore. He is the author of a number of books and papers on research methods