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Overview
Praise for Disciplined Dreaming
"In today's fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking—and those who take it will also have a lot of fun along the way."—Bill Ford, executive chairman, Ford Motor Company
"Disciplined Dreaming is a road map to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business and life."—Charlene Li, founder, Altimiter Group, and author, Groundswell and Open Leadership
"At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential."—Tony Hsieh, CEO, Zappos.com, and author, Delivering Happiness
"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." —Jennifer M. Granholm, governor, State of Michigan
"There's a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won't be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser."—Keith McFarland, author, The Breakthrough Company and Bounce
"The creativity gap is real and it's getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will." -Seth Godin
Synopsis
A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernautWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studiesDisciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
#4 New York Times Best Seller (Advice, How-To and Miscellaneous)
#8 New York Times Best Seller (Hardcover Business)
#2 Wall Street Journal Best Seller (Hardcover Business)
#9 Wall Street Journal Best Seller (Hardcover Nonfiction)
#9 Washington Post Best Seller (Hardcover Nonfiction)
#1 USA Today Best Seller (Money)
#10 Entertainment Weekly Best Seller (Hardcover Nonfiction)
#10 Publishers Weekly Bestseller (Hardcover Nonfiction)