Overview
e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in today's commercial arena. Featured in this book is the eBiz Readiness!Β assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your business's own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company.The book presents each facet of the framework involving key e-business stakeholders and their processes:
- Customer: Engage, order, fulfill, and support.
- Business community: Engage, interact, govern, and provide service.
- Operational partner: Manage contracts, relationships, transactions, content, and intellectual assets; add security, assurance, and dispute resolution.
- Strategic partner: Manage new alliances, account planning, new market research, macro-resource planning, and product and service development.
- Governance: Manage workforce, localization, clusters, accessibility, e-business education, jurisdiction, liability, intellectual property, dispute settlement, taxation, privacy, trust, and e-business architecture.
- Agents: Conduct research and analysis, content management, sales, marketing and service, community, education, and entertainment.
- Employees:Examine productivity, e-culture, and information systems infrastructure and services.
At a practical level, e-Business Readiness poses questions that companies need to ask to obtain each stakeholder's view. Interviews with industry and government leaders such as VerticalNet, Nuance, Siemens, and Novell illustrate various e-business initiatives. Numerous examples throughout the text illustrate vital elements of the framework as it relates to both large and small businesses. Case studies demonstrate how eBiz Readiness!Β framework can be put to work for e-business ventures. With the eBiz Readiness!Β framework and the information in this timely book, you will be far better equipped to formulate a successful e-business strategy for your specific situation today and in the future.
Synopsis
(Pearson Education) Offers an e-business readiness framework for businesses of any size or type. Includes interviews with major companies such as Novell and Siemans, outlining e-business initiatives. Also includes case studies showing how the framework can be implemented in a real company. Softcover. DLC: Electronic commerce
Booknews
E-business involves the transformation of business processes through the use of Internet technologies. Authors Craig (an e-business consultant) and Jutla (commerce, Saint Mary's U., Halifax) describe their approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change to foster what they call "e-business readiness." Issues are examined from the perspective of both established large businesses and small start-ups. Annotation c. Book News, Inc., Portland, OR (booknews.com)