The book is based on 107 questions posed to "average Joe/Jane" online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use.
Synopsis
The book is based on 107 questions posed to "average Joe/Jane" online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use.
About the Author, Evgenii Prussakov
A graduate of Cambridge University who also studied philosophy and psychology at the University of Oxford, Evgenii Prussakov is a well-known affiliate marketing expert, writer, blogger, international speaker, and author of the best-selling A Practical Guide to Affiliate Marketing. He holds numerous affiliate management awards, and is currently working on his doctorate residing in Virginia with his wife, Elena, and their daughter, Anastasia.
