Broadcasting & Media Industries - General & Miscellaneous, Television - Reference, Radio Plays & Programs

Electronic Media Programming: Strategies and Decision Making

Name: Electronic Media Programming: Strategies and Decision Making
Author: Raymond L. Carroll, Donald M. Davis
ISBN: 9780070102989

by Raymond L. Carroll, Donald M. Davis

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Overview

This book emphasizes programming strategies for small market,local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach,focusing on marketing/audience research.