Business & Economics, Industrial Management
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Synopsis
This is a study of the commercial development of biotechnology which compares the initiatives, activities and organization of two firms—Genetech in the United States and Kabi in Sweden—as they brought knowledge to the market in the form of insulin and the human growth hormone. Writing from a broad evolutionary perspective, Maureen McKelvey's important study of one of the most modern science-based technologies will be of interest to all concerned with understanding the processes of innovation.
Book Details
Published
July 1, 1996
Publisher
Oxford University Press, USA
Format
Hardcover
ISBN
9780198289968