Foreign Trade Regulation, International Marketing, International Management, International Exchange & Trade
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Editorials
Booknews
International marketing development specialist Giordan describes how expanding international market share is within the capacity of any company of any size. Advice on identifying company strengths and weaknesses, and matching them with market characteristics and opportunities, is combined with some 500 short case studies demonstrating a full range of dynamic devices, and some of the personal successes and failures of 150 companies worldwide. Translated from the French edition. Distributed in the US by Ashgate. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
January 1, 1993
Publisher
Ashgate Publishing, Limited
Pages
448
Format
Hardcover
ISBN
9780566074356