International Marketing, Economics & Finance, International Management, International Exchange & Trade
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Overview
Here is the complete, one-stop guide for executives who are doing business globally, or researching such moves. You will learn which countries and regions offer the highest potential for your products and services; who has succeeded and failed in these countries, and why; whether your company has taken the seven essential steps that ensure global success; how to measure the expense of entering a new market against sales potential; how to evaluate markets from the standpoint of politics and marketing as well as economics; what each country's deep-seated cultural factors are - and how to navigate the do's and don'ts; how to proceed when you're asked for bribes; how to protect your copyrights and patents abroad; when strategic alliances make sense, and when they're poison; and where to find knowledgeable local advisors who can objectively review your company's expansion plans before major investments are made.Editorials
Booknews
Written for executives in mid-sized or smaller companies, the book provides advice on determining which countries offer the biggest opportunities for different types of companies, how to form strategic partnerships, protecting intellectual property, and using the Internet to expand businesses abroad. Includes an international resource directory divided by region and country. No index. Annotation c. by Book News, Inc., Portland, Or.Book Details
Published
March 30, 1998
Publisher
New York, N.Y. : AMACOM, c1998.
Pages
400
Format
Hardcover
ISBN
9780814404102