Recreation & Entertainment Industries - General & Miscellaneous, Sports Business, Entertainment, Dining & Hospitality Industries - Management, Recreation & Entertainment Industries - Hospitality & Tourism

Festival and Events Management

Name: Festival and Events Management
Author: Ian Yeoman
ISBN: 9781136403460

by Ian Yeoman (Editor), Martin Robertson (Editor), Jane Ali-Knight (Editor), Siobhan Drummond (Editor), Una McMahon-Beattie (Editor)

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Overview

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Synopsis

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.