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Overview
From inception to implementation, from opening to expansion, this is the definitive nuts-and-bolts guide for the budding entrepreneur--be it the M.B.A. who wants out of the rat race to the homemaker who wants to work out of the living room.From inception to implementation, from opening to expansion, this is the definitive nuts-and-bolts guide for the budding entrepreneur--be it the M.B.A. who wants out of the rat race to the homemaker who wants to work out of the living room.
Synopsis
The Field Guide to Starting a Business offers encouragement and essential no-nonsense advice to the rapidly growing number of people who want to start businesses of their own -- from MBAs who want out of the rat race to homemakers who want to work out of their living rooms.
From coming up with a great idea, to turning it into your own business, this is the definitive nuts-and-bolts guide for budding entrepreneurs.
Library Journal
This latest source for small business entrepreneurs offers the expertise of Pollan, a legal and financial consultant. Pollan and coauthor Levine describe the process of setting up a small business from coming up with an idea or concept to what to do on opening day. The authors also include ``The Entrepreneurial Personality Test,'' which helps readers measure their entrepreneurial traits. Topics covered include the business plan, forming a partnership, financing, franchising, and selecting locations. The value of this book is the authors' practical, down-to-earth presentation of their subject. Especially recommended to public libraries, along with other recent titles such as Lyle R. Maul and Dianne C. Mayfield's The Entrepreneur's Road Map to Business Success ( LJ 9/1/89).-- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York