Entrepreneurship, Small Business - General & Miscellaneous, Self Employment
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Overview
There's a revolution happening. Across America, employees are becoming entrepreneurs at a breathtaking, historic rate. Some are leaving corporate life because of downsizing, mergers, and forced early retirements; others, because they are fed up with the traditional corporate structure that no longer provides any security. For many the going is good: huge sums of money are being made by entrepreneurs leading companies you never heard of even a year ago. But the most carefully detailed plan for starting your own company cannot tell you precisely what to expect "out there," above all emotionally. For those contemplating the plunge, and those who have made it, Fired Up! is a lifeline. It is a psychological and practical guide to traversing the rocky road from the "corporate zoo" to the "wilds" of entrepreneurship - by two top executives who have traveled it successfully.Editorials
Publishers Weekly -
Gill and Paterson formerly worked in advertising, and their background is apparent here in the persistent underlining of certain themes and the insistence that all entrepreneurs develop a brand identity and a "USP"a unique selling proposition. The book sets out to be a guide to what you can expect to experience from being self-employed. The results of many interviews with independent business people, ranging from owners of one-person services to proprietors of large manufacturing plants, are scattered anecdotally throughout the text. Chapters take readers through the psychological need for internal rather than external validation; how constant worry (distinguished from fretting) makes winners; the many handicaps of the home office; and how to choose those vital professionalsbankers, lawyers and accountants. Perhaps the most important chapter details how to write a mission statement and make a strategic road map defining your own business. At the end of the book is "The Ultimate Test," which consists of 11 questions to determine whether you have the right stuff to become an entrepreneur. If, at the end, you can answer definitely either yes or no, this guide will have served its purpose for you. (Sept.)Book Details
Published
September 26, 1996
Publisher
New York : Viking, 1996.
Pages
272
Format
Hardcover
ISBN
9780670865482