Working Solo 2e

Few people are as qualified to put together a road map for on-your-own success as acclaimed author Terri Lonier. A marketing consultant who works exclusively with small and startup companies, she has also been conducting workshops for entrepreneurs since 1981. In this easy-to-follow guide, Lonier draws on her many years of experience to advise readers on such essentials as choosing the right business, selecting the form of business, getting money without a bank loan, locating resources, cost effective marketing, and more. The new edition includes details on the new legal option, the Limited Liability Corporation (LLC) which is revolutionizing how entrepreneurial enterprises function.

Features over 1,000 solo business ideas.
* Provides new information on Internet resources, and email and marketing on the Internet.
* Covers the latest technology and digital solutions for solo entrepreneurs.

An indispensable guide to the most exciting and dynamic enterprises of the '90s, this comprehensive, well-organized resource leads readers step by step in becoming successful solo entrepreneurs. Includes detailed instructions for starting, sustaining, and growing a solo business. Line drawings.

"One of the best resources for startup businesses." —Inc. Magazine.

Few people are as qualified to put together a road map for on-your-own success as acclaimed author Terri Lonier. A marketing consultant who works exclusively with small and startup companies, she has also been conducting workshops for entrepreneurs since 1981. In this easy-to-follow guide, Lonier draws on her many years of experience to advise readers on such essentials as choosing the right business, selecting the form of business, getting money without a bank loan, locating resources, cost effective marketing, and more. The new edition includes details on the new legal option, the Limited Liability Corporation (LLC) which is revolutionizing how entrepreneurial enterprises function.

Features over 1,000 solo business ideas.
* Provides new information on Internet resources, and email and marketing on the Internet.
* Covers the latest technology and digital solutions for solo entrepreneurs.

Library Journal

Those contemplating establishing an independent business will have to weigh the pros and cons before investing time and money. This work may be an invaluable source of information for them and for established entrepreneurs. Lonier, who consults on the subject, divides the work into four parts: ``The Dream'' provides guidelines on how to select the right business enterprise and discusses the 12 biggest myths about working solo; ``The Decision'' reviews how to prepare the business plan, finance the business, and reach customers; ``The Details'' analyzes day-to-day operations, from buying a personal computer to planning tax strategies; and ``The Delight'' offers strategies for charting the future of the business. Also helpful, is the appendix, ``Solo Resources,'' which lists books, online services, software, and names and addresses of interest to entrepreneurs. Recommended for public libraries.-- Lucy Heckman, St. John's Univ. Lib., New York

TERRI LONIER is internationally known for her unique ability to connect major corporations—including Bank of America, Hewlett Packard, and Seagram's—with the booming SOHO (small office/home office) market. She features up-to-date information for and about this market on the Working Solo Web site (www.workingsolo.com) and via an e-mail newsletter.