Global Business

Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS — the latest work from renowned international instructor, author, and consultant Mike Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as Brazil's Embraer, China's Haier, India's Hindustan Lever, and Spain's ZARA. Drawing upon these real-life cases, in every chapter Peng reveals penetrating managerial implications for action. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today's business challenges from a global perspective. Peng's readable presentation is supported by a wealth of up-to-date scholarly references. The book's comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure that your students become the most effective managers possible as they learn to navigate the global business landscape guided by a true world citizen—Mike Peng.

Mike W. Peng is the Provost's Distinguished Professor of Global Business Strategy at the University of Texas at Dallas. Prior to this position, he served as associate professor at the Fisher School of Business at the Ohio State University. He received his Ph.D. from the University of Washington. Dr. Peng has authored three books, including GLOBAL STRATEGY (South-Western) as well as more than fifty scholarly articles. He has served on the editorial boards of leading journals, such as the ACADEMY OF MANAGEMENT JOURNAL, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, and STRATEGIC MANAGEMENT JOURNAL. He also serves as Editor-in-Chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT. Truly global in scope, Dr. Peng's research focuses on global business and firm strategies in regions throughout Asia, Central and Eastern Europe, and the United States. His influential work has been quoted by the UN, The World Bank, and NEWSWEEK and funded by the (U.S.) National Science Foundation, Hong Kong Research Grants Council, and Chinese Natural Science Foundation. Dr. Peng is an active faculty trainer and has consulted for organizations, including BankOne, Berlitz International, Chinese Chamber of Commerce, Manufacturers Alliance/MAPI, Nationwide Insurance, SAFRAN, and The US-China Business Council.