Global Strategy (with World Map and InfoTrac )

Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and geographic diversification, and corporate social responsibility. Annotation ©2004 Book News, Inc., Portland, OR

Mike Peng is the Provost's Distinguished Professor of Global Strategy at the University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.