Global High-Tech Marketing
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Overview
Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.Synopsis
Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.
Booknews
The text to an introductory course for students interested in a management career in international marketing, focusing on high- technology rather than on consumer goods. More attention is paid to the basics of selling and salesmanship than to more technical aspects such as financial planning and currency exchange. Annotation c. Book News, Inc., Portland, OR (booknews.com)