Going Dirty

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

David Mark is a political news editor in Washington, D.C. A seasoned political journalist, he is a frequent political analyst on television, radio, and in print and online publications, in the United States and abroad. He has also lectured overseas about campaigns and elections to diplomatic, business, academic, and journalism groups. Further information is available at www.DavidMark.org.