Home-Based Catalog Marketing: A Success Guide for Entrepreneurs

David Rouse

For the many seeking to start their own business but who lack adequate start-up capital, the option of a home-based business is particularly attractive. Among the possible types of businesses that can be run out of one's home, catalog marketing is especially appealing because it taps into the at-home shopping and the specialty market (both of which are burgeoning) and because one does not need to tie up a lot of money in inventory. Bond, author of two other titles in the publisher's new Home-Based Success Guides series, provides specific and detailed nuts-and-bolts advice for anyone considering such an enterprise. His topics range from choosing office furniture to building mailing lists to selecting paper stock for catalogs. Recommended for any small-business collection.