How to Sharpen Your Competitive Edge

Library Journal

The thesis of this partly motivational, partly instructional text is that a small business must evaluate itself, understand the marketplace, find a niche that works, and stick with it. Reynolds, a motivational speaker, relies heavily on his personal experiences in business along with short case studies and analogies of enterprises such as Avis, Avon, Southwest Airlines, and the University of Texas football team. The text does not flow well because Reynolds uses short paragraphs and short chapters and jumps from topic to topic with little organization of ideas. He does, however, provide powerful insight into operating a small business. Although not the only book someone in small business should read, this is one that offers good information on niche marketing. For libraries catering to the small businessperson.-- Joel Jones, Jefferson Cty. Lib. System, Arvada, Col.