Up Against the Retail Giants

Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!

A research professor of marketing and international business at University of North Florida, A. Coskun Samli earned his bachelor's degree from Istanbul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D. from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.