Overview
An innovative perspective on international business enabling readers to do away with misinformation and misconceptions surrounding global business operations. Covers targeting markets and obtaining market information, selecting and managing a foreign distributor, legal issues, taxes, transfer pricing, financing international deals and the latest technologies to cut through many traditional stumbling blocks. Explains how to get free or low cost data and bypass expensive consultants, attorneys, freight-forwarders, etc.
Synopsis
An innovative perspective on international business enabling readers to do away with misinformation and misconceptions surrounding global business operations. Covers targeting markets and obtaining market information, selecting and managing a foreign distributor, legal issues, taxes, transfer pricing, financing international deals and the latest technologies to cut through many traditional stumbling blocks. Explains how to get free or low cost data and bypass expensive consultants, attorneys, freight-forwarders, etc.
Library Journal
Written by an alumnus of the American Graduate School of International Management who went on to work for companies involved in global trade, this work is a record of what Sletten learned about ``how not to fail.'' He discusses cultural differences, legalities, distribution channels, information providers, finance, and market research. In the chapter on market research, he mentions government and private publishers as rich sources of information but fails to mention libraries (like that of his alma mater) that have this information readily available. A more in-depth discussion of market research basics can be found in A Basic Guide to Exporting , published by the U.S. Department of Commerce and available on the National Trade Data Bank. Sletten's work is useful but should be used only as a supplement to sources on the subject. For business collections.-- Lisa K. Miller, Paradise Valley Community Coll. Lib., Phoenix, Ariz.